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One of the greatest complaints of Google Buzz is privacy problems, which the search-and-almost-everything-else giant hoped to address today. This change comes not just from the user backlash but probably also from the fact that Buzz was under investigation by the U.S. FTC (Federal Trade Commission) after members of Congress brought the social networking service to their attention. Unfortunately, these changes come too late for White House Deputy CTO Andrew McLaughlin, whose GMail contacts were exposed recently via Buzz, and whose Buzz account has now been deleted after a FOIA (Freedom of Information Act) request.

Google Buzz is available by default to all 170M+ users of GMail (and probably its GoogleMail equivalent in the UK), and one of the key changes will be that users can see all their own profile settings, as well have control over these settings. Another important change to look for is that your Buzz profile will no longer automatically follow other users whom you communicate with most frequently. (Hence maybe why follower numbers on my Buzz profile have dropped considerably.) When you do follow another Buzz user, you’ll get warned that this “following� fact might be public info on the other user’s profile.

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